SELECTED WORK
The McLaren F1 Team drives innovation with Cisco and Webex.
SILVER WINNER for General Branding.
BRONZE WINNER for General Promotion.
Dancing to hold music is now a choice.
GOLD WINNER for General-Promotional Video.
PepsiCo Design & Innovation – Lay’s Heartwork.
Nairian Skincare, capturing natural beauty.
Colgate x VMLY&R: Delivering smiles for generations.
A case study on celebrating the everyday heroes working to deliver joy through a pandemic.
Storytelling for a budding skincare brand, founded on a highland farm teeming with Damask Roses.
Writing for the Colgate Oral Care Center.
Regarding Design, in NYC and beyond.
Feature writing and research for the magazine of the iconic Parsons School of Design in New York City.
Dr. Rossi Skincare. Finding a bold new look.
Art and copy direction for a new brand with a voice you can’t ignore.
Finding poetry in metal: Anne-Marie Chagnon.
Developing a voice for a jewelry brand that captures ethereal beauty in glass and metal.
Reimagining a legacy brand: Joseph Ribkoff.
Building a refreshed voice guideline for a brand that’s been steadfast in the fashion world for decades.